News

• 21.05.10

  Welcome to the newly catagorised website. Feel free to browse around each section for recent work accross TV, fashion, and advertising.

   

  Dom has just directed and edited The Bacardi Express along with Kieran Murphy AKA Spud.  It aires on MTV this saturday night at 10PM and will repeat 4 more times throughout the week.

   

  The Bacardi Express is a 48 hour rock'n roll train journey down the east coast of Australia from Brisbane to Sydney. Check out all the onboard antics and exclusive shows from international sensation La Roux, Art vs Science, Yves Klein Blue, Miami Horror, Cassette Kids, and DJ whizkid Sampology.

• 07.05.10

  What a week, fashion show 2010 wrapped up after 10 of us shooting for a solid week. Look out for videos on this site very soon. In other news, Dominic just finished directing the Bacardi Express tv show for MTV and the edit is near completion.

  More news soon...

• 09.02.10

  I'm updating this news column from my hotel room in Buenos Aires. I just received a note under my door with a chocolate warning me of a storm tomorrow. I hope it won't be affecting my flight early thursday morning to Ushuaia, the most southern town in Argentina from where I start my adventure on an expedition to the Antarctic. You can follow the adventure on the map at http://www.21stcenturyadventure.com

  See you in a few weeks!

   

  
  
• 4th Jan 2010
  Happy New Year! I look forward to working with you during 2010. Have a great year!
• 18th August '09

  PRODUCTION NEWS UPDATE

  June & July were exciting months which included working with the Feds on editing the Sundance Kids new music video called Drive Away.
  
  Ongoing collaboration with Hobo meant I got to go to London and shoot the bartending heavy weights Salvatore Calabrese and Peter Direly in an intimate interview at Bar50 on St James Street. These bartender masters own a serious craft which has been honoured and developed into a program by Sydney's Yakusan legends Mark Ward and Gilles Merry. The 'Craft' gives young tallent the chance to be mentored by the worlds elite bartenders in London and New York.  I'm currently making a series of documentaries on this very entertaining and inspiring venture. View the first clip at 'THE CRAFT -The Story So Far'
  
  I've been using my Sony EX1 in conjunction with the Nikon D90 which has been throwing up some really nice footage. The Nikon D90 offers me the filmic 16mm look which is a welcome introduction to my work. Watch this space!

• 3rd June 2009

  Well its already June and touch wood all this talk about recession hasn't seemed to effect my work. Let me tell you what projects and campaigns i've been working on over the last month. I've been based at Leo Burnett  alongside resident editor Patrick Fileti on campains for Samsung's new LED tv, Heineken's on premis instant win campaign, NRMA car insurance ads, and a video for Canon EOS photochains homepage (watch this video on this site in the brand section). Alongside this work i've been working with the boys at Hobogestapo and Yakusan on completing the Chivas Studio DVD and am currently nearing the end of the World Cocktail Week video which will feature on various websites worldwide next week. I'm off to London and Berlin next wednesday and am editing a music clip for The Sundance Kids through the production company The Feds before my depature. Here's a recent clip I edited for the band last month Solutions Music Video

  Have a great month!  - Dom Locher

• 3rd June 2009

  Well its already June and touch wood all this talk about recession hasn't seemed to effect my work, infact in the last few weeks i've been giving projects  away to fellow Sydney editors and cameramen. Showing off how busy I am i not what this news column is all about so let me tell you what projects and campaigns i've been working on over the last month. I've been pretty much working out of Leo Burnett full time alongside resident editor Patrick Fileti on campains for Samsung's new LED tv, Heineken's on premis instant win campaign, NRMA car insurance ads, and a video for Canon EOS photochains homepage (watch this video on this site in the brand section). Alongside this work i've been working with the boys at Hobogestapo and Yakusan on completing the Chivas Studio DVD and am currently nearing the end of the World Cocktail Week video which will feature on various websites worldwide next week. I'm off to London and Berlin next wednesday and am editing a music clip for The Sundance Kids through the production company The Feds before my depature. Here's a recent clip I edited for the band last month Solutions Music Video

  Have a great month!  - Dom Locher

• 3rd June 2009

  Well its already June and touch wood all this talk about recession hasn't seemed to effect my work, infact in the last few weeks i've been giving projects  away to fellow Sydney editors and cameramen. Showing off how busy I am i not what this news column is all about so let me tell you what projects and campaigns i've been working on over the last month. I've been pretty much working out of Leo Burnett full time alongside resident editor Patrick Fileti on campains for Samsung's new LED tv, Heineken's on premis instant win campaign, NRMA car insurance ads, and a video for Canon EOS photochains homepage (watch this video on this site in the brand section). Alongside this work i've been working with the boys at Hobogestapo and Yakusan on completing the Chivas Studio DVD and am currently nearing the end of the World Cocktail Week video which will feature on various websites worldwide next week. I'm off to London and Berlin next wednesday and am editing a music clip for The Sundance Kids through the production company The Feds before my depature. Here's a recent clip I edited for the band last month Solutions Music Video

  Have a great month!  - Dom Locher

• 28.04.09

  What a month, i'm flat out working for Yakusan on a global video for Chivas Regal. Its been a fantastic experience, come back soon for the video. In other news, I've just been booked to fly around australia next week to film national cocktail week with the Yakusan boys. I'm currently in the middle of a video for Canon EOS photochain which will be featured on the canon homepage this friday. Over and out.....

   

• 03.02.09

  Ad picks of the month:

  H&M Victar & Rolf

  Visa Europe

  Diet Coke - Duffy

• 01.02.09

   

  Latest work: 

   

  Client:  Content Mint
  

  Job: Heron Island Marine Research Station grand re-opening. Interviews with scientists. The producer Max and myself were choppered onto the island for 3 days of gruelling filming, snorkelling and sunsets. 

  Client:  Igloo Zoo
  

  Job: I was asked by melbourne agency LICK IT MEDIA to produce a promotional stunt involving an eskimo around sydney. video coming soon

  Client: Massive

  Job:  ongoing Qantas video projects. 

• 6th November 2008

  Latest work:

   

  Client:  Leo Burnett

  Job: Heineken and Tourism Tasmania ad pitches

  for Cinema & TV

   

  Client: Qantas View work here
  

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here

   

  Client: Bondi Open Air Cinema Promo - in production

   

• 6th November 2008

  Latest work:

   

  Client:  Leo Burnett

  Job: Heineken and Tourism Tasmania ad pitches

  for Cinema & TV

   

  Client: Qantas View work here
  

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here
  

  Client: Bondi Open Air Cinema Promo - in production

   

• 6th November 2008

  Latest work:

   

  Client:  Leo Burnett

  Job: Heineken and Tourism Tasmania ad pitches

  for Cinema & TV

  Client: Qantas View work here
  

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here
  

  Client: Bondi Open Air Cinema Promo - in production

   

• 6th November 2008

  Latest work:

   

  Client:  Leo Burnett

  Job: Heineken and Tourism Tasmania ad pitches for Cinema & TV

  Client: Qantas View work here
  

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here
  

  Client: Bondi Open Air Cinema Promo - in production

   

• 6th November 2008

  Latest work:

  Client:  Leo Burnett

  Job: Heineken and Tourism Tasmania ad pitches with

  Client: Qantas View work here
  

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here
  

  Client: Bondi Open Air Cinema Promo - in production

   

• 6th November 2008

  Latest work:

  Heineken and Tourism Tasmania ad pitches with Leo Burnett

  Qantas video production including: The Airbus light show & handover in Toulous France, Design & arrival of the new A380, the Qantas Foundation speech with Lord Hastings, Becoming a Qantas pilot, and the reconciliation action plan is in production. View work here
  

  Bondi Open Air Cinema Promo - in production

   

• 2nd Oct 2008

  latest work:

  White Party Emporium click here to view

  Qantas a380 Design: click here to view

  Qantas a380 Arrival click here to view

  
  

• 26th September 2008

  Just come to the end of an exciting and intense period working for massive Interactive on a video project for the new Qantas A380 which recently landed in Sydney. I've also been busy working at ad agency 'Leo Burnett' on Bundaberg's all new 'Red' rum and on an agency video pitch for the 2008 B&T awards. Looking forward to the weekend!!!

   

• 1st September 2008

  New Videos to watch:

   

  * OPERATOR PLEASE- new film clip 'Two For My Seconds' 

  * SOMETHING WITH NUMBERS in New York 

  * SWN new film clip 'Stay With Me Bright Eyes' 

  * BULLFIGHT IN MEXICO - new Film clip 'Race War' 

• 16.07.08

   MOVIE NEWS

  Just another little update on the documentary ONE NINE NINE FOUR. Editing has now been finished and we are about to lock off on our colour grade and sound mix.

  A note from the director Jai Al-Attas. "Our plan at this stage is to premiere the film early in 2009. We have lots of exciting things planned for the film and the way we plan to roll it out and release it. First of all this film was made as a homage to the bands of this era and the music that I grew up listening to, secondly it is a film for the fans and like minded people. I am just really excited that people will soon to get to see this which has nearly been 2 years in the making".
  
  "I know that I have previously said the film would be released this year but after I had finished editing, I now have all the boring business aspects to take care of so that we don't get taken out one night(know what I'm saying?) So that's why a fresh 2009 plan is what makes the most sense and makes sure everything is done properly."

• 21.05.08
  Visit the Experimental section for new work:)
• 19.05.08

  THIS WEEK IN PRODUCTION:

   

  *Behind The Scenes on their latest hit single 'Two For my Seconds' Operator Please are a pop band from the Gold Coast of Queensland, Australia
  Client: EMI | Virgin

   

  * Bidet TVC tbc.

  * Candyandfriends.com development

  * Bondi Open Air Cinema Promotional video.

  * Airlee Walsh Showreel

• 19.05.08

  THIS WEEK IN PRODUCTION:

  Documentary Production: Behind The Scenes on the latest hit single from Operator Please 'Two For my Seconds'. Operator Please are a pop  band from the Gold Coast of Queensland, Australia

  Client: EMI | Virgin

   

• 29.04.08

  THIS WEEK IN PRODUCTION:

  * OPERATOR PLEASE Behind the Scenes 'Two For my Seconds'

  * CandyandFriends.com Ongoing pre production 

  * Shifted Pixels Corporate Collaboration 

• 29.04.08

  THIS WEEK IN PRODUCTION:

  * Operator Please Behind the Scenes 'Two For my Seconds' EMI

  * CandyandFriends.com Ongoing pre production 

  * Shifted Pixels Corporate Collaboration 

• Monday, 7th April, 2008

  THIS WEEK IN PRODUCTION:

  * A music video for Sydney band Bullfight In Mexico
  * Experiential Brand Campaigns for SPRITE/LIPTON/NIVEA
  * A showreel for Aussie Model Angela Shallis
  

  QUOTE OF THE WEEK: 

  The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
  Henri Cartier-Bresson

• Monday, 7th April, 2008

  THIS WEEK IN PRODUCTION:

  * A music video for Sydney band Bullfight In Mexico
  * Experiential Brand Campaign edits for: SPRITE, LIPTON. NIVEA
  * A showreel for Aussie Model Angela Shallis
  

  QUOTE OF THE WEEK: 

  The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
  Henri Cartier-Bresson

• Monday, 7th April, 2008

  THIS WEEK IN PRODUCTION:

  1. A music video for Sydney band Bullfight In Mexico
     
  2. Experiential Brand Campaign edits for: SPRITE, LIPTON. NIVEA
  3. A showreel for Aussie Model Angela Shallis
     

  QUOTE OF THE WEEK: 

  The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
  Henri Cartier-Bresson

• Monday, 7th April, 2008

  THIS WEEK IN PRODUCTION:

  • A music video for Sydney band Bullfight In Mexico
    
  • Experiential Brand Campaign edits for: SPRITE, LIPTON. NIVEA
  • A showreel for Aussie Model Angela Shallis
    

  QUOTE OF THE WEEK: 

  The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
  Henri Cartier-Bresson

• Monday, 7th April, 2008
  The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
  Henri Cartier-Bresson
• 19.03.08
  Quote of the week
  
  

  You can't wait for inspiration. You have to go after it with a club.

  Jack London

• 12.01.2008

  Happy New Year Kids!

  Watch this space for an explosion of music videos and documentaries throughout 2008.  Note: An explosion is a sudden increase in volume and release of energy in an extreme manner.

• 26th November 2007

  MUSIC VIDEO NEWS TOP 3:

  1. FIFTY SIXXS FILM CLIP 'LIFE INSIDE' GOT ADDED TO CHANNEL V THIS WEEK AND IS THE NO.1 MOST REQUESTED VIDEO.

  2. SMALL MERCIES'S CLIP 'SORRY' HAS HAD MASSIVE AIRPLAY THIS WEEK ON BOTH CHANNEL 9, 10, AND RAGE.

  3. LAZY'S 'UNION OF THE UNDERDOG' US GETTING AIR ON RAGE.

   
  BRAND MOVIE NEWS:

  BECOME A HEINEKEN TRAVEL REPORTER IS IN NOW IN IT'S 3RD WEEK. THEIRS BEEN A MIXED OFFERING OF TRAVEL TIPS AND STORIES. VISIT WWW.HEINEKENTRAVELREPORTER.COM.AU

• 5th November 2007

  MUSIC NEWS: Just made a music video for a song called 'Sorry' by the Brisbane outfit Small Mercies who are signed to Sony BMG and managed through RoughCut music publishing. I held a casting for the lead actress, 5 talented actress's did the casting and had to cry for me on cue, they all did really well. The band then chose to go with Emma, a freind of mine whose never acted in her life. Her jet black hair and striking features were the look they were after. Watch the clip in the Music Page.

  BRAND NEWS:

  * Recently made a clip for Diesel Fragrances, a huge fake protest hit the streets of Sydney resulting in 1000's of memorable impressions!

  *I filmed an a promo for Singapore Airlines new A380 down at Costoms house this week. Really effective campaign led by 5iveSenses Agency

  *Throughout November, Leo Burnett and Traffik are carrying out a series 'Become a Heineken travel reporter on a $30,000 world tour'. i'll be shortlisting the best travel stories from punters around bars and pubs in New South Wales and uploading them to YouYube. There should be some hilarious attempts!!!

   

• 23.09.07

  Just returned home from an inspiring laugh fuelled road trip with the Hobo Gestapo new wave paparazzi kids (www.hobogestapo.com) covering a huge party with DJ's Jeff Drake (ministry), BusyP (DaftPunk), Ajax and Justice. Thanks to William, Jas, and Billy for your hospitality! 

  "Oh by the way:"

  "I went rock climbing for the first time this week. I'm totally hooked"

  "I broke my tennis racket strings, could it be the sheer power of my forehand?

  "I'm happy in Bondi"

  THIS WEEK IN PRODUCTION:

  1. I'm directing and shooting the 2nd part to the FIFTY SIXX music video for thier track titled 'Life Inside' this Sunday in Sydney.
  2. I'm attempting to get a pilot tv show done before the gorgeous Victoria at Verve Entertainment heads to Cannes next week hoping she can sell it!!
  3. I'm recutting the Layz's film clip to a re-mastered track of 'Union of the Underdog".  

   

• 7th September - A good week

  I just got the go ahead for a new music video treatment for an emerging band called fifty sixx. I had spent a week developing concepts and was about to present my idea to the band and thier manager. We were all sitting in the room and I was looking through a magazine while waiting. A photo story jumped out at me and within 30 seconds I was presenting that very concept which had just inspired me. Watch this space!

  Also this week I recieved the following email:  HAVE VIEWED YOUR OTHER WORK AND I HAve to say i feel you got this band better than anything .....DAVID LEE ROTH NEEDS YOU 

  He went on to say 

  You have presented a problem it is so good that i am now gonna have to get a better sound track because rage and mtv and channel v will play this.
   
  there is maybe a couple of minor changes but its all good mate the boys are cheering Dom thats it you now have to do the ROCKUMENTRY man i want you to do the guys clips in the future your brilliant.
   
  you have possibly created ahot for thjis band that i definatly was not prepared for now i have to go and find some money to get the sound to match the clip.

  I'm off out to celebrate a great week. x 

• 15.08.07
  Check out a cheaky little video viral I made promoting a new line of T-shirts here in Australia. Its hiding in the Brand area. Go click it!
• 15.08.07
  Check out a cheaky little video promotion a new line of T-shirts. Its hiding in the Brand department, go click it!
• 03.08.07
  Heading up to the Splendour in the Grass festival this weekend in Byron Bay -still confirming interviews with the Midnight Juggernauts and the Vines - staying in a big house with the gang from MTV. Everyone's bought wellie boots except me. Rain predicted.
• 01.08.07

  "You cannot depend on your eyes when your imagination is out of focus".
  Mark Twain

• 01.08.07

  You cannot depend on your eyes when your imagination is out of focus.

   -Mark Twain

• 15.07.07
  Welcome to my website. Its been under semi construction for a long and fustrating 7 months but is now fully working. A couple of high-res movies still play as low-res movies due to server space which I'm getting delt with shortly. Please enjoy my clips and keep coming back for updates on my feature film and other projects which will be keeping me out of trouble over the next couple of months.
  Have a look at my showreel to the left, it was taylor-made for an MTV job so was stripped of anything corporate. 
  Best Wished -Dom 
• 15.07.07
  Welcome to my website. Its been under semi construction for a long and fustrating 7 months but is now fully working. A couple of high-res movies still play as low-res movies due to server space which I'm getting delt with shortly. Please enjoy my clips and keep coming back for updates on my feature film and other projects which will be keeping me out of trouble over the next couple of months.
  Have a look at my showreel to the left, it was taylor-made for an MTV job so was stripped of anything corporate. 
  Best Wished -Dom 
• 7th July 2007
  Site will be working like clockwork by the end of the week. Watch this space!
• 12th May 2007
  I'm still working on the site, please come back again soon!
• 4th May 2007

  Moved out of Below Par HQ after 2 great years of office jokes.

  Now off to work in north Sydney until possibly moving into verve entertainment at fox studios next month. A significant day!!

• 1st May 2007
  Welcome to my new site. I expect to have it fully working by the end of the week with brand new material and current project listings.
  
  
  Come back soon!
• Joining Forces

  I've teamed up with Austrian (yes Austrian) Chris Doerfel launching an all new creative niche service.

  doerfel_locher productions and will be open for business later this year. We are currently pitching a lifestlye show called Aussie Splendor hosted by Sydney model Lucy Bayet which highlights and explores Australia's movers and shakers.

   

  About chris:

  Christoph Doerfel, born and raised in Austria started his first Film Production Company “Sheer Adrenaline Sports” in Cape Town, South Africa, 1998. Advertising Film Projects for Nike, Nissan, Toyota, THE STORMERS and H&M widened Chris’s experience and he became founding member of the Austrian advertising agency b_d in Austria with offices in Vienna, Dubai and Egypt.
  
  The South African Film Production company did local on the set work for the Blockbuster “The Cell” with Jennifer Lopez in South Africa.
  
  He is a founding member of Smartpilots Australia, one of the latest interactive Outdoor Advertising Medias in Australia.

  Chris is highly networked and brings a lot of cultural & lifestyle movie experience into account.

• COMING UP

  I'm back in Sydney after a 3 month adventure in Hollywood shooting a movie on the 90’s post-grunge explosion of punk. The movie is tentatively titled “1994: from Pennyroyal to Paradise and will be narrated by none other than skateboarder Tony Hawk. I start editing this movie in June aiming to get it done in time for the Sundance film festival submission.

  Director: Jai Al-attas Producer: Matt Wardle